Most founders I speak to don't have a marketing problem. They have a visibility problem. They're genuinely good at what they do, their clients love them, and almost nobody outside that circle knows it.
That's the gap Influx was built to close. So let me explain, in plain words, what we are, who we work with, and what you can expect if we work together.
A quick note on the name, because several businesses are called Influx: this Influx is the LinkedIn agency at useinflux.co, founded by me, Alex Alleyne, and based in Dubai. We're not connected to customer support, software or influencer marketplace companies with a similar name.
What Influx is, in one sentence
Influx is a LinkedIn content and authority agency for founder-led B2B companies. We run a done-for-you system that turns a founder's expertise into qualified sales calls, with content written in their voice and distributed to their buyers.
Put simply, you bring the expertise. We do everything else: the strategy, the writing, the design, the publishing, the distribution and the weekly reporting. The output isn't content for its own sake. It's qualified sales calls on your calendar.
Who Influx is for
We work with founder-led B2B firms, typically doing one to ten million dollars in revenue, where the founder is the face of the business and is often the person who closes the deal.
Most of these firms were built on referrals. Good clients, introduced by people who already trust the founder. And referrals work, until they don't. You can't control when the next one comes, and you can't plan a quarter around them.
If that sounds familiar, you're exactly who we built this for.
Why LinkedIn, and why it matters before the sales call
Here's the part most founders underestimate. Your buyers make up their minds long before they ever speak to you.
According to research from Factors.ai published by LinkedIn, buyers begin researching, evaluating and discussing solutions around 124 days before they speak to a seller, and much of that activity happens on LinkedIn (LinkedIn Marketing Blog).
And the preference forms early. According to Forrester, cited by LinkedIn, 68% of B2B buyers start their purchase process with a vendor they already prefer, and 80% go on to buy from that vendor (LinkedIn Marketing Blog).
It's rarely one person deciding, either. The same Factors.ai research found that engaging six or more contacts before a deal lifts win rates by 17 percentage points (LinkedIn Marketing Blog).
So trust is formed before the sales call. If your name isn't the one buyers already know when they start looking, you're competing from behind. Influx exists to make sure your name is the one they already know.
What Influx actually does
We install one system, the Authority Engine. It starts with your expertise and ends with booked calls, and every piece has a job:
- Capture. One hour of onboarding, where we capture your story, your buyers, your views and your voice.
- Attract. Impact Cards: one crisp idea per post, written to stop the right buyer mid-scroll.
- Nurture. Long-form thought leadership that goes deep on the problems your buyers actually have, and builds trust in the weeks before they reach out.
- Distribute. Getting each post in front of the buyers you want to reach, not just your existing network. Distribution is included, with no ad spend.
- Convert. Clear calls to action, plus an optional appointment setter, that turn interest into qualified leads and booked calls.
Weekly reporting runs underneath all of it, so you always know what's working.
What it asks of you
Honestly, very little. One hour of onboarding to capture your expertise. After that, about 10 minutes a month approving content. You never write a post or step in front of a camera.
Everything is written by our team in your voice, from your onboarding and a Voice of the Customer document you approve first. Nothing goes live without your sign-off, and 90% of what we write is approved first time. We never need your password.
What results look like
Fair question: does it actually make money? Followers don't pay salaries. Pipeline does. So here's what the system has done, in the words of our own case studies.
- Influx itself. In the first 90 days of running our own system on my LinkedIn, I booked 30 qualified calls. Twelve months in, it has generated over one million dollars in pipeline for Influx.
- The founder of a 20-person managed IT services firm went to 30 qualified calls and over $180,000 in pipeline in their first 90 days.
- A partner at an eight-person fractional CFO firm went to 30 qualified calls and $120,000 in pipeline in their first 90 days.
- The founder of a 25-person cybersecurity consultancy booked 38 qualified calls and $210,000 in pipeline in their first 90 days.
Figures are specific to those engagements and periods. Client names are kept private.
The guarantee, in plain words
We guarantee 30 qualified sales calls in 90 days.
If we don't hit it, we keep working at no cost until we do. We'd rather carry that risk than ask you to.
When Influx is not the right fit
Influx is built on the founder's expertise and voice. If you don't want to be visible as the face of your firm, or you want paid ads rather than organic authority, we're probably not the right partner, and we'll tell you that on the call.
About Influx
Alex Alleyne is the founder of Influx, a two-time LinkedIn Top Voice with over 60,000 followers on LinkedIn. Influx is operated by Fetched L.L.C-FZ in Dubai, UAE. We run the exact system on ourselves first, then install it for our clients.
Want to see whether the Authority Engine fits your firm? Book a call.
