People sometimes ask who's actually behind Influx. Fair question. If you're going to trust a firm with your name on LinkedIn, you should know who built it, where the experience comes from, and whether it works on the person selling it.
So here's the short version, with the sources, in my own words.
Who is Alex Alleyne?
Alex Alleyne is the founder of Influx, a two-time LinkedIn Top Voice with over 60,000 followers on LinkedIn. Influx is a done-for-you LinkedIn authority system for founder-led B2B firms. We turn a founder's expertise into qualified sales calls, with content written in their voice and distributed to their buyers.
I'm the founder, and I'm the first client. Every part of the system we install for clients runs on my own LinkedIn profile first. If you want the full picture of the company, read What Is Influx?.
What did Alex do before Influx?
I spent my career in sales, mostly in technology.
When LinkedIn named me one of its Top Voices in Sales in 2019, it described me as head of Europe and Middle East sales for a leading cloud-communications platform (LinkedIn Top Voices 2019: Sales). That platform was Twilio, where I was on the EMEA strategic sales team. In my own end-of-year post that December, I wrote about maintaining status as the strongest performing member of that team (my 2019 post).
A year later, LinkedIn's 2020 list described me as London-based, sharing my experiences and learnings from my sales career through regular posts and my newsletter, Sales Life With Alex, and mentioned my new role at Amazon (LinkedIn Top Voices 2020: Sales).
Along the way I also sat on the EMEA Leadership Committee at Braze (LinkedIn profile) and built a new outbound revenue division within Closers.io (alexalleyne.com).
Why does any of that matter to you? Because Influx isn't built by marketers guessing at what sales needs. It's built by someone who carried a number and knows the difference between attention and pipeline.
How did Alex become a LinkedIn Top Voice?
Honestly, not by having a grand plan.
On Wednesday 30th October 2019, I received an email from LinkedIn. At first, I thought it was spam. The subject line said: "You're being considered as a LinkedIn Top Voice 2019". At the time, I used to walk to the train station and simply post what was top of mind. One post a week turned into two, then three (my LinkedIn post).
That year LinkedIn put me on its list of Top Voices in Sales (LinkedIn Top Voices 2019: Sales), and it did so again in 2020 (LinkedIn Top Voices 2020: Sales).
Asked by LinkedIn in 2019 which trend I was watching, I said this:
"AI will play a huge factor because it will help reps find insights faster and be more proficient in their targeting. The Death of the Average Salesman is right around the corner, so it's important that we are growing our skill set every single day."
And my biggest learning from 2020, in LinkedIn's words, was "To always be adaptable as the world is ever changing and unpredictable".
How does LinkedIn choose its Top Voices?
This is worth knowing, because it tells you what LinkedIn itself rewards.
For the 2019 list, LinkedIn says its editors worked with its Data Science team to measure the volume of responses a person's contributions sparked and the secondary spread of those responses. Then editors looked at the body of work and asked: "Are the contributions insightful, conversational and timely? Do they seek to give and get help vs being self-promotional?" (LinkedIn).
For 2020, LinkedIn says it used engagement, posting cadence and follower growth, then applied the same editorial questions (LinkedIn).
Notice what's missing. Nothing in there rewards a pitch. It rewards useful thinking, shared consistently, that starts real conversations. That's the standard we hold our clients' content to.
What did building a brand on LinkedIn do for Alex?
In my own words, from a post about that first Top Voice email, building a brand on LinkedIn has contributed to (my LinkedIn post):
- Being a visible thought-leader
- Consistent inbound opportunities
- Driving buyer trust
- Speaking opportunities
- Millions in attributed revenue
Does Alex run the Influx system on himself?
Yes, and here's how it went.
Before we built this, I was posting like most B2B founders. Generic motivation. Company updates. No clear audience, no system and no distribution. It looked busy, but the comments came from peers, not buyers. New clients came from referrals and cold outreach.
Then we built the system and ran it on my own LinkedIn. In the first 90 days of running our own system on my LinkedIn, I booked 30 qualified calls. Twelve months in, it has generated over one million dollars in pipeline for Influx. Today it's about 27 qualified calls a month, and 8 in 10 new clients start in my DMs.
What changed was simple to describe and hard to do consistently. Impact Cards with one crisp insight each, long-form posts that go deep on problems our buyers actually have, and a full-funnel plan where every post has a job. Both written for buyers, not peers.
What does Alex believe about LinkedIn?
A few lines I come back to again and again.
- Followers don't pay salaries. Pipeline does.
- Content is the input, not the output. Qualified sales calls are the output.
- Pipeline is called pipeline, not revenue. Where money has been signed, say so separately.
- The best time to start was yesterday. The second best time is right now.
Those beliefs line up with LinkedIn's own research. LinkedIn reports that 75% of LinkedIn citations in AI search came from individual member profiles, with follower count mattering far less than demonstrated expertise (LinkedIn Marketing Blog). Put simply, your expertise is the asset, not your follower count.
What does Influx commit to for clients?
Founders have heard plenty of vague promises, so we keep ours specific.
We guarantee 30 qualified sales calls in 90 days.
If we don't hit it, we keep working at no cost until we do.
Where can you follow Alex Alleyne?
- LinkedIn: linkedin.com/in/alexalleyne
- Personal site: alexalleyne.com
- Influx: influxonline.co
About Influx
Influx, the LinkedIn authority firm, is operated by Fetched L.L.C-FZ in Dubai, UAE, and is not affiliated with other companies called Influx. We run the exact system on ourselves first, then install it for our clients.
Want to talk it through with my team? Book a call.
