LinkedIn shipped a cluster of changes in mid October, and most of the coverage focused on creators earning money from video. For founders who use LinkedIn to win clients, the more interesting changes are quieter. Here's what LinkedIn actually announced, where each feature is available, and what we'd do about it. Everything below comes from LinkedIn's own announcement (LinkedIn Pressroom) unless stated otherwise.
What did LinkedIn announce on 15 October 2026?
- A Network feed (test). A dedicated feed of posts from your connections and the people you follow. Rolling out in select markets, starting with the US, India, the UK and Australia.
- Pinned comments. Authors can now pin helpful comments on their posts to highlight valuable contributions and guide the discussion.
- A creator dashboard. One place for audience and content analytics, drafts, scheduled posts and past posts. Rolling out globally in the coming weeks, found on mobile by tapping your profile picture.
- Digital business cards. A personalised LinkedIn card you can add to your phone's wallet. Rolling out globally over the coming months.
- Profile notes. Premium subscribers can add private notes to profiles to remember how they met someone and when to reconnect. Available globally.
- In-Stream Ads. Eligible creators earn revenue when pre-roll ads run on their videos. A test with select US creators and advertisers.
- Advice Sessions. Paid or free 1:1 consultations booked from your profile. Available to Business Premium subscribers in the US, with more markets coming.
LinkedIn also shared some context: the number of founders on LinkedIn is up 70%, and more than 80% of LinkedIn creators are building content alongside another role. In other words, more people than ever are competing for attention in the same feed.
Why does the Network feed matter for founders?
If the test widens, members will have a feed built only from people they're connected to or follow. That changes the value of who is in your network. A post seen by 5,000 random people is worth less than a post seen by 300 of the right buyers, and a Network feed rewards the second kind of audience.
So the practical move is to build a network of the decision-makers you actually want to work with, and give them a reason to follow you. That means content built around their problems, in your own voice, published consistently. It's also a reminder that LinkedIn is leaning into trusted relationships rather than raw reach. LinkedIn's own words are that the Network feed makes it "easier to keep up with the people you know and trust".
Note that LinkedIn's announcement lists the UK in the test, while the FAQ on the same page lists only the US, India and Australia. If you're in the UAE or elsewhere, assume you don't have it yet.
How should founders use pinned comments?
Pinned comments are back, and they're useful when used honestly. Good uses:
- Pin a buyer's thoughtful question and your answer, so the next reader sees the most useful part of the discussion.
- Pin a comment that adds data or a counterpoint, which signals that you welcome debate.
- Pin your own short follow-up with a link to a deeper resource, such as a guide or article, for readers who want more.
What to avoid: pinning comments from friends or colleagues who agreed to comment, or anything arranged to look like organic engagement. LinkedIn says engagement pods, coordinated groups that like, comment and share to boost visibility, are "not allowed on LinkedIn", and that it limits the reach of inauthentic activity (LinkedIn Pressroom). Buyers can usually tell, too. Pin what genuinely helps the reader.
What does the creator dashboard change?
The dashboard puts audience growth, content analytics and post management in one place. LinkedIn's Sam Corrao Clanon said it was built to answer the questions creators ask most: what's working, who is actually listening and what to do next (LinkedIn).
For founders, the right question isn't how many impressions a post got. It's whether the people engaging are your buyers. When the dashboard reaches your account, note your current numbers so you have a baseline, then judge posts by the job titles and companies they attract, not by raw reach.
The same article notes that 82% of B2B marketers say creators increase credibility with decision-makers (LinkedIn). That's a useful reminder that a founder with a credible voice is an asset in its own right.
Should founders care about Advice Sessions and In-Stream Ads?
Probably not much, for now. In-Stream Ads is a small US test that pays creators for video ads, which isn't the goal for a founder trying to win clients. Advice Sessions is US-only for Business Premium members. It could suit consultants who sell short paid calls, but most founder-led B2B firms sell larger engagements, and a free, well-qualified sales call usually serves them better.
What about digital business cards and profile notes?
These are small but practical. If you meet buyers at events, a LinkedIn card saved to a wallet makes it easier to connect on the spot, and profile notes help you remember the context later. Both help turn an in-person meeting into an ongoing relationship on LinkedIn, which is where your content keeps you front of mind.
What should B2B founders do this month?
- Audit your network. Are your ideal buyers actually in it? If not, start connecting with them deliberately.
- Write for buyers, not peers. Every post should help a buyer recognise and solve a real problem.
- Use pinned comments to surface the most useful part of each discussion.
- Set a baseline in the new dashboard as soon as it arrives, and judge posts by who engages.
- Make sure there's a clear next step for interested readers, from a reply to a booked call.
If you're wondering whether this effort pays off at all, we looked at the research in Does LinkedIn Content Actually Generate Leads for B2B Founders?.
How does this affect how Influx works?
It reinforces it. The Influx Authority Engine was built around reaching the right buyers rather than chasing reach for its own sake: we write authority content in your voice, distribute it to the decision-makers you want, and turn interest into qualified conversations. You can see each stage in How the Influx Authority Engine Works. New to us? Start with What Is Influx?.
About Influx
Alex Alleyne is the founder of Influx, a two-time LinkedIn Top Voice with over 60,000 followers on LinkedIn. Influx is a done-for-you LinkedIn authority system for founder-led B2B firms that turns a founder's expertise into qualified sales calls, with content written in their voice and distributed to their buyers. Influx, the LinkedIn authority firm, is operated by Fetched L.L.C-FZ in Dubai, UAE, and is not affiliated with other companies called Influx.
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